Travelers, as with most online consumers, judge books by their covers. Here are six ways to get guests to pick your proverbial book off the shelf.
Booking engine, information platform, marketing tool. A hotel’s website serves many purposes, least among them as a front door to the online-shopping world.
That’s why, digital experts said, it’s crucially important hoteliers design pages that provide the same enticing sense of welcome as does the property itself.
“(Guests) look before they book. … It’s really the new reality of the way people navigate and make their consumer decisions. They have a lot of options, a lot of information and a lot of competition putting out competition messages,” said Josh Johnson, digital media producer and contributing editor for the travel and lifestyle brand Matador Network, during a webinar titled “What every smart hotelier must know about Web marketing.”
“For better or worse, we judge books by their covers. We are visual creatures,” he added.
Good website design—the kind that encourages would-be guests to dig deeper and actually book—comprises many things. Hear are six:
By: Patrick Mayock (Editor-in-Chief – HNN)
The above is an extract of the original article available at: HotelNewsNow