Smart Hotelier’s 2015 Top 10 Digital Marketing Resolutions

Today’s hotelier has a world of opportunities available to help them increase direct online bookings and revenues.

Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment Prevention techniques and more mean that as an industry we are not only more effectively reaching our target segments, we are improving the user experience and conversions on our websites.

Yet with all this opportunity there comes a sense of confusion on where to begin, and reaching the guest throughout their travel research and purchasing journey can feel like an insurmountable task.

In this year’s Top 10 Digital Marketing Resolutions, you need to have an action plan to follow during 2015. This action plan will help you concentrate on what’s most important: engaging your key customer segments and increasing direct online conversions and revenues!

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By: Max Starkov and Mariana Safer

The above is an extract of the original article available at: ehotelier


About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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