Technology developments such as Responsive Website Design, Dynamic Content Personalization, Dynamic Rate Marketing, Reservation Abandonment Prevention techniques and more mean that as an industry we are not only more effectively reaching our target segments, we are improving the user experience and conversions on our websites.
Yet with all this opportunity there comes a sense of confusion on where to begin, and reaching the guest throughout their travel research and purchasing journey can feel like an insurmountable task.
In this year’s Top 10 Digital Marketing Resolutions, you need to have an action plan to follow during 2015. This action plan will help you concentrate on what’s most important: engaging your key customer segments and increasing direct online conversions and revenues!
By: Max Starkov and Mariana Safer
The above is an extract of the original article available at: ehotelier