Hotel marketers need to take advantage of these trends if they wish to have a successful 2015, speakers said during a webinar.
2015 presents an opportunity to be a stellar year in the hotel marketing world but only if hoteliers take advantage of the trends, according to speakers during a recent webinar.
“Before you know where you’re going, it’s important to know where we are now,” Tim Peter, president of Tim Peter & Associates and an HNN columnist, said during the webinar titled “Big, bold, visual: What you need to know about hotel marketing in 2015,” which was hosted by Leonardo.
“We’re in the good old days. Right now is as good as we’ve seen in quite a while and probably as good as we’re going to see for quite a while,” he said. “Hopefully things will be a little better in 2015, but you never know when the economy is going to turn again, so we really want to take advantage of when things are actually going really well.”
“Content marketing can help hoteliers thrive, not just survive,” said Christine Beuchert, senior director of marketing and ecommerce strategy at Marcus Hotels & Resorts. She said content marketing is important for the hotel industry to avoid commoditization; to combat the trend of declining organic search; and because customers expect readily available product information.
By: Alicia Hoisington (Managing Editor – HNN)
The above is an extract of the original article available at: HNN