The Impact of Guest Emotions on Hotel Revenue

The Guest Experience is the competitive battleground for all hoteliers.

As meeting guests’ emotional needs is 70% of the guest experience, it more important than ever to go to greater depths to understand how guests feel about you.

What are their emotional drivers and how can you use this intelligence to anticipate their needs, identify new revenue opportunities and create profitable experiences?

Understanding how to evoke positive emotions for your guests will enable you to create powerful memories for them that they want to share.

Emotions help create memories. Memories create stories. Positive memories and stories drive revenue as guests become an advocate for your property.

Going beyond the usual guest feedback channels such as apps, text, email and paper surveys is necessary to get inside the minds of your guests.

Here are four key actions you can take. Read more

By:  Anne Blackburn (Anne is the co- founder of the award winning Sidona Group)

The above is an extract of the original article available at: Hotel Industry Magazine

Note: This article was originally published in the Q3 2014 edition of Hotel Industry Magazine.

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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