How to find a balance with hotel technology

When it comes to hotel technology, a good strategy is to have a long-term plan that allows for regular enhancement with tested products.

The place of technology in a hotel environment has probably been debated ever since the first guest was presented with a soulless printed folio instead of a gracefully handwritten invoice. After all, this is the hospitality industry, the epitome of a high-touch, caring environment. No one would debate that we need some technology. It has invaded so much of our lives we can’t imagine running a hotel without it. We can even use it to print guest folios in a graceful, “handwritten” font.

Nonetheless, the question of how much technology is appropriate continues to be debated, especially around budget time every year. Do we need to refurbish the guestrooms and public areas, or should we upgrade some aging technology? Both options are critical. In these instant-feedback days, worn furnishings will impact bookings just as quickly as poor Wi-Fi. The answer, of course, lies in finding the right balance.

Assuming that our Solomon-like budget planners do find a way to balance appearance and technology upgrades, technology itself can be approached in many different ways, and making the right choices requires an equally sensitive balance. Read more

By: Jon Inge (an independent consultant in hotel technology with over 35 years’ experience in hotel systems)
The above is an extract of the original article available at: HotelNewsNow


About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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