Hotels and OTAs can enter a new era of collaboration, not a war

Hotels and OTAs are entering a new age of collaboration to ensure that their customer’s journey right from booking on the demand generator’s portal to the stay at the hotel and beyond is a happy and great experience.

The playfield is finally leveled. Facilitating this is the advanced real-time distribution technology creating a transparent and automated process of inventory, rate, booking and booking confirmation flow.

In a collaborative approach, hotels are connected real-time with the OTA – real-time rates, inventory and all packages are made available to the OTA.

The OTA has a better choice to offer their consumers. The booking received at the OTA site also flow into the hotel system automatically helping hotels automate their room reservation process.

A real-time booking confirmation is also passed onto the consumer adding credibility to the transaction on the OTA site. It’s a win for all involved, hotel, OTA and the guest.

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NB: This is a viewpoint by Mike Kistner, CEO of RezNext, a hotel distribution solution provider.

The above is an extract of the original article available at: tnooz.com

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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