Hotels and OTAs are entering a new age of collaboration to ensure that their customer’s journey right from booking on the demand generator’s portal to the stay at the hotel and beyond is a happy and great experience.
The playfield is finally leveled. Facilitating this is the advanced real-time distribution technology creating a transparent and automated process of inventory, rate, booking and booking confirmation flow.
In a collaborative approach, hotels are connected real-time with the OTA – real-time rates, inventory and all packages are made available to the OTA.
The OTA has a better choice to offer their consumers. The booking received at the OTA site also flow into the hotel system automatically helping hotels automate their room reservation process.
A real-time booking confirmation is also passed onto the consumer adding credibility to the transaction on the OTA site. It’s a win for all involved, hotel, OTA and the guest.
NB: This is a viewpoint by Mike Kistner, CEO of RezNext, a hotel distribution solution provider.
The above is an extract of the original article available at: tnooz.com