How virtual tours can boost bookings and entice travelers

Don’t underestimate the strength and power of virtual tours when trying to attract travel shoppers. Virtual tours can give travelers a real understanding of what they can expect at your hotel and are an important factor in booking success. In fact, websites with virtual tours are viewed 5-10 times longer than those without.

The role of a virtual tour (sometimes called 360s or panoramas) is to increase travelers’ confidence, visually excite the shopper and provide greater detail of what is available. Virtual tours have the power to accentuate the value that the hotel can provide to the travel shopper. They are designed to create the feeling of what it is like to be inside the hotel. It helps answer the questions: “What does it really look like inside?” and “Is it everything it claims to be?”

Benefits:
– Gives consumers more complete and more engaging visual information than static photographs
Makes your property stand out in a crowded online environment
– Increases consumers’ confidence in your property and their motivation to book
– Differentiates your hotel from the competition based on the story your rich media tells, rather than competing on price alone
– Increases bookings and look-to-book conversion rates by as much as 16 to 67% according to research from TIG Global and Omni Hotels

Read more

The above is an extract of the original article available at: HotelMarketing

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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