How to mitigate dependence on OTAs

The OTA customer is not a hotelier’s customer. How can the hotelier combat the OTAs?

This reality might come as a bit frightening. The OTA booking experience is superior to that of hotels as it allows the traveler to shop for airlines, accommodations and car rentals simultaneously through one single guest profile. It simplifies the travel buying process and does it very well. The cost of building this type of massive interface was borne partially by you the hotelier and is continuously paid out through a high commission rate.

The challenge of the OTA is not going to be solved simply by building a better mousetrap—that is, a website. If you want to reduce the OTA component of your business, you had better develop an infrastructure that replaces this segment.

Here are some thoughts

By: Larry Mogelonsky
(President and founder of LMA Communications Inc., an award-winning, full service communications agency focused on the hospitality industry (est. 1991).)

The above is an extract of the original article available at: HotelNewsNow


About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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