Welcome to the battle for disruptive models and technology in hotels

The hotel industry has a long way to go if it is serious about personalizing experiences and increasing satisfaction by exceeding guest expectations.

Hoteliers need to embrace the opportunities presented by new business models and technologies to provide enriching experiences that reflect true hospitality.

The ugly alternative, is for hotels to myopically focus solely on internal operations, and to suffer the same fate as the airline industry, which has largely transformed itself over the years from an exhilarating travel experience, to a generic means of transport.

Disruption is not an “if” for the hotel industry, it a “when”.

Hoteliers need to assume their guests, competitors and distribution channels will all be changing dramatically over the coming years. If they have not started preparing yet, there is a chance they may already be too late. Read more

NB: This is an analysis by Robert Cole, founder of hospitality and destination consultancy RockCheetah

The above is an extract of the original article available at: tnooz

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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