Mobile and tablet taking a chunk out of desktop hotel booking volume

Mobile and tablets are not only bringing down hotel bookings via desktop, but also page views, visits, room nights and revenue.

HeBS Digital, a digital marketing company for the hospitality industry, has studied data from hotel clients to understand the shift in trend towards mobile and tablet channels.

Here are the key points from the study.

Mobile and tablets lead, desktop loses

HeBS calls 2013 the year of three screens – desktop, mobile and tablet. In Q3 2013, there was a tremendous shift from desktop to mobile and tablet devices.

The table below shows the percentage split among the three screens for page views, visits, bookings, nights and revenue. Read more

Published in: Tnooz

Mobile and tablets are not only bringing down hotel bookings via desktop, but also page views, visits, room nights and revenue.

HeBS Digital, a digital marketing company for the hospitality industry, has studied data from hotel clients to understand the shift in trend towards mobile and tablet channels.

Here are the key points from the study.

Mobile and tablets lead, desktop loses

HeBS calls 2013 the year of three screens – desktop, mobile and tablet. In Q3 2013, there was a tremendous shift from desktop to mobile and tablet devices.

The table below shows the percentage split among the three screens for page views, visits, bookings, nights and revenue.

– See more at: http://www.tnooz.com/article/hotel-booking-hebs-digital#sthash.N8FyEjbU.dpuf

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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