Using Digital Channels to Increase Brand Awareness

Considerable energy is put towards executing the right brand strategy. Market research, defining brand standards and the target audience, is qualified in demographic and psychographic terms. Agencies are selected to finesse the messaging creative, and finally that messaging is communicated out to the audience at large. Historically, this is done through a variety of media channels, and more importance is given to those channels where the largest and most compatible reach and frequency exists.
However, the world around us has changed as we have gradually shifted to new modes of media consumption. Although television retains its importance as a mass-market media, the concept of mass market itself has evolved. The advent of digital media has shifted the idea of a one size fits all media strategy into hyper fragmentation. Read More

By: Parag Vohra

Published in: Hotel News Resource


About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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