Powering Marketing Strategies with Revenue Management Intelligence
Determining how you can sell your unsold rooms is a tough question. While you have several channels to distributetoday, the room allocation process is by itself not efficient. The marketing team may quickly create offers to promote the unsold rooms. But are these offers based on insight into customer segments that may avail the offer? Hotels need to rethink on the inputs needed to form their marketing plan.
Imaging equipping the marketing team with access to guest response patterns, forecasts on occupancy and demand? You will generate great results with campaigns crafted with the insights into these key data points.
Where can this data flow from?
Your revenue management tool is a repository of such key information. Are you leveraging this? If your revenue management department is tightly integrated with your marketing department then the success rates of your marketing campaign will be high. When the marketing team has access to information on the number of rooms forecasted to be unsold in advance, they can design their marketing strategies based on the room types and the customer segment who would choose those rooms based on guest behavior drawn again from the revenue management system, ultimately creating offers that yield best. Read more
Published in: RezNext Blog