Mobile-driving-multi-screen-marketing

More guests are booking through the mobile channel than ever before—a pace of bookings that will only further intensify.
Tech-savvy individuals are far more likely to travel, and hoteliers who do a better job connecting with them via mobile platforms will see greater returns. But should marketers make their mark on mobile with equal tenacity? Not so, according to a 4 September panel titled “The multi-screen marketplace” at the 5th annual Hotel Data Conference, hosted by STR and Hotel News Now.
Before using different technologies or platforms, including mobile, hoteliers must ask themselves, “What’s the purpose of each page?” said Robert Cole, founder of RockCheetah, a hotel marketing strategy and travel technology consulting firm.
Most of the brands understand this, and they “purposely weigh up every bit of available technology and ask, ‘What is the convenience to guests?’” said Nolan Wrentmore, VP of revenue management and e-marketing at Aimbridge Hospitality. Read More
Published in: HotelNewsNow
By: Terence Baker

Terence Baker
Terence Baker

Tech-savvy individuals are far more likely to travel, and hoteliers who do a better job connecting with them via mobile platforms will see greater returns. But should marketers make their mark on mobile with equal tenacity? Not so, according to a 4 September panel titled “The multi-screen marketplace” at the 5th annual Hotel Data Conference, hosted by STR and Hotel News Now.

Before using different technologies or platforms, including mobile, hoteliers must ask themselves, “What’s the purpose of each page?” said Robert Cole, founder of RockCheetah, a hotel marketing strategy and travel technology consulting firm.

Most of the brands understand this, and they “purposely weigh up every bit of available technology and ask, ‘What is the convenience to guests?’” said Nolan Wrentmore, VP of revenue management and e-marketing at Aimbridge Hospitality.

The mobile channel is seen as increasingly convenient, generating increased sales of roomnights as well as restaurant tables. But it provides hoteliers with so much more, said Loren Gray, director of ecommerce for Ocean Properties Limited.

– See more at: http://www.hotelnewsnow.com/Article/11274/Mobile-driving-multi-screen-marketing#sthash.L17sjJ5N.dpuf

More guests are booking through the mobile channel than ever before—a pace of bookings that will only further intensify. – See more at: http://www.hotelnewsnow.com/Article/11274/Mobile-driving-multi-screen-marketing#sthash.L17sjJ5N.dpuf
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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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