Last year, in the pages of Hotel News Now, I proclaimed 2013 would be the “year of the three screens in hospitality”—desktop, mobile and tablet. I advised hoteliers to prepare for the “three-screen explosion” and to get ready to work hard to deliver a customized and user-friendly experience across these three screens.
I also cautioned hoteliers to take with a grain of salt industry statistics and projections about the contribution of the mobile channel, understanding that the majority of “mobile” bookings, roomnights and revenue are generated by tablet devices, such as the iPad, Samsung Galaxy and Google Nexus, not by pure mobile devices like the iPhone or Android- and Windows Mobile-based smartphones. Read more
published in: HotelNewsNow