There is no fixed formula that can result in better conversion rates for accommodation websites. Rather, it’s an ongoing process that requires clear brand positioning supported by appropriate content and technology initiatives. EyeforTravel’s Ritesh Gupta talks to two groups with different business models about how they are approaching the challenge.
Developing a website that showcases accommodation in a way that helps make the right decision is a steep learning curve. But what is clear today, is that a firm offering accommodation online can’t afford to lose visitors owing to a hiccup in the site’s performance.
In a recent EyeforTravel.com interview with Accor, which has positioned its online experience as ‘Know what you are really booking when you book’, this was clearly highlighted. The group has focused on web and data analysis capabilities to improve usability on the group’s sites and has also worked to ensure that the booking funnel matches the customer’s needs. To achieve this required nothing fancy. Rather, it focused on making the booking experience quick, efficient and easy. Read more
Published in: ehotelier.com
By: Ritesh Gupta