How to make online direct booking your trump card

There is no fixed formula that can result in better conversion rates for accommodation websites. Rather, it’s an ongoing process that requires clear brand positioning supported by appropriate content and technology initiatives. EyeforTravel’s Ritesh Gupta talks to two groups with different business models about how they are approaching the challenge.

Developing a website that showcases accommodation in a way that helps make the right decision is a steep learning curve. But what is clear today, is that a firm offering accommodation online can’t afford to lose visitors owing to a hiccup in the site’s performance.

In a recent interview with Accor, which has positioned its online experience as ‘Know what you are really booking when you book’, this was clearly highlighted. The group has focused on web and data analysis capabilities to improve usability on the group’s sites and has also worked to ensure that the booking funnel matches the customer’s needs. To achieve this required nothing fancy. Rather, it focused on making the booking experience quick, efficient and easy. Read more

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By: Ritesh Gupta


About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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