Facebook and hotels: Here comes Graph Search Optimization

Today, Facebook is rolling out Graph Search, a much-anticipated social search feature, to all users of its US website.

At first, everyone will use the the tool to check up on whatever happened to their teenage sweethearts. But eventually they may use it to research travel plans.

Hotels first

Hotels are likely to be immediately affected by Graph Search, which pulls personalized results to natural-language (or semantic) queries from content that has been shared on Facebook.

The reason: Graph Search debuts with many limitations, and hotels are one of the few travel products that will be easily searchable today, despite those limitations.

Enough users have “liked” hotels to produce meaningful results in the typical user’s social network. Plus, Facebook’s default introduction to Graph Search singles out hotel recommendations as one of the functions it performs well. Read more

Published in: http://www.tnooz.com

By: Sean O’Neill


About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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