Distribution, Data and Knowing the Hotel Customer Inside Out

For some time now, hotel companies have been trying to improve the type and quality of data they hold on their guests and customers. The question now is how can this data be maximised in the hotel distribution battle? EyeforTravel’s Ritesh Gupta explores this with two senior distribution executives from Kempinski Hotels and InterContinental Hotels Group

Hotel companies have been focusing on customised offers and delivering a personalised experience for their quest to get more and more direct bookings. Increasingly, hotel companies are approaching this by digging deeper into the available customer data and then using it as effectively as possible.

As the data accumulated continues to deliver competitive benefit, hotel companies are recognising that the more detail they have, the better they can analyse digital marketing interactions. Read more

Published in: http://ehotelier.com

 

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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