For some time now, hotel companies have been trying to improve the type and quality of data they hold on their guests and customers. The question now is how can this data be maximised in the hotel distribution battle? EyeforTravel’s Ritesh Gupta explores this with two senior distribution executives from Kempinski Hotels and InterContinental Hotels Group
Hotel companies have been focusing on customised offers and delivering a personalised experience for their quest to get more and more direct bookings. Increasingly, hotel companies are approaching this by digging deeper into the available customer data and then using it as effectively as possible.
As the data accumulated continues to deliver competitive benefit, hotel companies are recognising that the more detail they have, the better they can analyse digital marketing interactions. Read more
Published in: http://ehotelier.com