Restaurant industry sales in 2013 will total more than $660.5 billion, a 3.8 percent increase from 2012 (National Restaurant Association). As restaurant-industry sales continue to climb yearly, it is crucial that a restaurant maintain an online presence in order to communicate with current diners, attract new customers, and build loyalty among patrons.
According to AIS Media, 89 percent of diners research restaurants online before visiting in person. A study conducted by Cornell University’s School of Hotel Administration found that approximately 50 percent of respondents stated they make restaurant reservations online, and about 40 percent of those completed the reservation on the restaurant’s own website.
In other words, the restaurant website, its online presence and corresponding digital marketing efforts have become the main point of contact with would-be patrons. And yet, many restaurateurs who willingly spend hundreds of thousands of dollars on décor and furnishings suddenly become cost-conscientious when the restaurant website is concerned. They also completely ignore digital marketing to prospective patrons. Many restaurateurs are mistakenly led to believe that not investing in their restaurant website redesign or optimization will save money. Wrong! Not investing in your website will lead to serious damage to the restaurant’s bottom line. The restaurant website – its design, content, SEO, functionality and interactivity — should be the logical first step for any restaurant marketer.
Outlined below are ten website functionality and action steps for successful website design and the marketing of your restaurant website. Read more
Published in: http://ehotelier.com
By: Emily Ditman