Five Ways Hoteliers Can Benefit From User-Generated Social Media Content

What is user-generated content?

What do Wikipedia, YouTube, and Tripadvisor all have in common? They are all websites that rely heavily on user-generated content. I use the term “content” loosely, as it can vary from credible facts and creative media to opinion-based reviews and personal stories… you get the picture.

User-generated content can be advantageous for gathering information about a hotel’s amenities and services or learning about a travel experience from a previous guest’s point-of-view, but it can also be controversial because this information is provided by the public and is often uncensored. Does that mean that user-generated content is not credible? No, that is not what it means. It means that a reader or viewer should consider the source when determining whether or not to trust the recommendation or story. For instance, you may trust the Wall Street Journal with world news more than your friend. However, if you’re seeking hotel recommendations in New York, you may be more likely to take your friend’s opinion over that of Frommer’s, even though that travel guide tends to be a very trusted source. Your inclination to trust a source will likely depend on the type of information you are seeking. Also, keep in mind that most UGC is regulated or edited to some extent to ensure that the content meets the site’s standards, even massive sites like Wikipedia. Jimmy Wales, Founder of Wikipedia, has created and successfully implemented a voluntary governing force of editors for the user-generated content site to combat those “party of jerks” that every so often intervene with the “party of thoughtful.” Read more

Published in: http://ehotelier.com

By: Andrea Mann

 

 

 

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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