Travel content marketing across the funnel: Moving from IF to HOW

Here we go again: yet more nagging about SEO and keeping up to date with the almighty G’s latest industry-wrecking whims? Well, almost but not quite – hopefully.

Like you I’ve had more than my fill of-well meaning SEO advice. Yes yes, we all know that “quality content is key” and that cheap links are now more toxic than crack (but still just as addictive).

We’re regularly told that SEO is dead, dying or fast becoming impossible for anyone smaller than TripAdvisor-sized titans.

And along with all those horror stories about algorithm updates and ranking penalties you could be forgiven for giving up entirely and throwing your stretched marketing budget at Adwords (which is exactly what I see many smaller companies doing – much to the detriment of the wider online ecosystem).

Nostalgia

A little over a year ago I contributed an article to this very site on the changing landscape of search marketing which identified a number of risks and opportunities that online travel brands faced in light of Google’s increasingly aggressive stance against link building and other “manipulative” SEO techniques.

A year in SEO is a very long time indeed and since then yet more algorithm updates have left “content” centre stage and all alone as the last legitimate approach to SEO. Read more

Published in: http://www.tnooz.com

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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