A hotel website can never be considered a finished product. Gone are the days a property can redesign its site every three years and remain competitive in the market. With both web technology changing and the growth in mobile devices, hotel websites must continually evolve their design, supported delivery platforms, and content to stay competitive.
The seemingly monthly addition of new OTAs adds to the importance of effectively attracting potential customers to a hotel website and converting visits to sales.
A hotel website isn’t simply a component of a marketing strategy, but is instead a snapshot of the overall business and the first impression guests have of the property. Because the website represents all aspects of the property, the website team should include representatives across the hotel, including sales and marketing, food and beverage and revenue.
Optimizing a website requires focusing on new technology, including mobile and social integration, while sticking to proven design basics. Here, HT breaks down some best practices. Read more
Published in: http://hospitalitytechnology.edgl.com
By: Jennifer Goforth Gregory