Website Design for Modern Travelers

A hotel website can never be considered a finished product. Gone are the days a property can redesign its site every three years and remain competitive in the market. With both web technology changing and the growth in mobile devices, hotel websites must continually evolve their design, supported delivery platforms, and content to stay competitive.

The seemingly monthly addition of new OTAs adds to the importance of effectively attracting potential customers to a hotel website and converting visits to sales.

A hotel website isn’t simply a component of a marketing strategy, but is instead a snapshot of the overall business and the first impression guests have of the property. Because the website represents all aspects of the property, the website team should include representatives across the hotel, including sales and marketing, food and beverage and revenue.

Optimizing a website requires focusing on new technology, including mobile and social integration, while sticking to proven design basics. Here, HT breaks down some best practices. Read more

Published in: http://hospitalitytechnology.edgl.com

By: Jennifer Goforth Gregory

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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