Since its launch in early 2010, Pinterest has experienced tremendous growth. Now with over 30 million unique monthly visitors, the internet’s virtual pin board has become the third largest social networking site behind Facebook and Twitter. Given its high traffic volume and creative potential, many travel and hospitality brands have made the foray into making Pinterest a part of their online marketing strategies. With the launch of new features and tools such as business accounts, Pinterest Web Analytics, and a site redesign, Pinterest has also evolved to become a more efficient and effective marketing tool for hoteliers.
In order to leverage these new developments, hoteliers must understand what the changes are and how they benefit both brands and travel consumers. Only then can they start taking full advantage of Pinterest as a component of the overall digital marketing strategy. Read on to learn about the recent changes and find out how to use this social network to reach more potential guests and generate leads. Read more
Published in: http://ehotelier.com
By: Victoria Hsia