On a recent April afternoon, at the suitably hip offices of AppNexus over 200 agency and marketing folks came together for the IABSocial Media Agency Day. Susan Borst, Director, Industry Initiatives, IAB opened the event titled “Social Media. What can Twitter, American Airlines and Jane Jetson teach Us About Social Media Planning For Real Time?” It provided a rare chance for marketers and technologists to commune about the practical challenges of successful social media for brands.
The agenda included an impressive set of panels covering Politics, Sports, HBA and Auto discussed by a mix of tech folks, brands folks and agency folks. Each panel had something unique to share with the group – about what success meant or how to execute great social concepts. Read more
Published in: http://socialmediatoday.com
By: Judy Shapiro