The 10 Business Growing Pains that Social Media is Going Through Right Now

On a recent April afternoon, at the suitably hip offices of AppNexus over 200 agency and marketing folks came together for the IABSocial Media Agency Day. Susan Borst, Director, Industry Initiatives, IAB opened the event titled “Social Media. What can Twitter, American Airlines and Jane Jetson teach Us About Social Media Planning For Real Time?” It provided a rare chance for marketers and technologists to commune about the practical challenges of successful social media for brands.

The agenda included an impressive set of panels covering Politics, Sports, HBA and Auto discussed by a mix of tech folks, brands folks and agency folks. Each panel had something unique to share with the group – about what success meant or how to execute great social concepts.  Read more

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By: Judy Shapiro


About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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