Is responsive design really the future of web development?

While most hail it the future of web development, the concept has received its fair amount of skepticism. Regardless of your stand point on the subject, responsive web design is making tidal waves in the web development world. But before you jump into the sea of fluid grids and media queries, or pay someone to do it for you, let’s help you get a decent understanding of the concept first.

What is responsive web design and what is it about?

Responsive web design is a front-end development approach aimed at crafting device agnostic sites. What this means is that it provides easy reading and navigation with a minimum of resizing, panning, and scrolling, across a wide range of devices. Basically it eliminates the need for separate sites for different devices, an approach generally accepted in years before.

It’s about automatically delivering the content your audience wants, on the device they have, regardless of screen size. It’s about moving with the times and accommodating the industry as it evolves and moves forward.

Do I need a responsive site?

Consumer behavior is changing. For the first time PC sales are predicted to be lower than the year before and tablets and smartphones are becoming extremely popular for business and pleasure alike. These devices have different screen sizes which is a nightmare for web developers and designers. What this means is that all of a sudden people are viewing your content on thousands of oddly shaped and different sized screens. Responsive web design is the web development industry’s answer to these problems.

This is all great to know and makes for great conversation with your tech buddies, but how do you know if you need to take the plunge? The best way to answer this is to do some research. Use the Google Analytics Mobile Overview report feature on your site to identify the percentage of your audience that use mobile devices. If mobile users are more than 5% of your total audience you should seriously consider catering for them.

One thing to remember, the industry is sprinting away from desktops and conventional screen sizes. Rather acknowledge and accommodate the shift as it is happening, instead of playing catch up later on and missing out on exposure and conversions along the way. Read more

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By: Greg Wright


About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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