Google’s take on mobile influence in Indian and US travel industry

India is going to be a mobile-first country when it comes to the travel industry, says Siddharth Dabhade, head of industry, travel, for Google.

In a conference organized by Travelclick and IDeaS in India, Dabhade made an interesting presentation on the mobile influence in the Indian and US hospitality segment.

We have compiled key takeaway points below.

Mobile is here and now in India

In India, mobile adoption is higher not only in cities, but also in small towns.

Mobile is the best channel to reach people in the age range of 15-34. And, the reach in mobile is better than via television.

Indians spend about 72 minutes on mobile, this is by far the highest compared to any other medium/channel. At the current growth rate,  mobile usage is expected to reach 310+ million by 2015.

India tops the list (among all countries across the globe) for usage of video and social media in mobile.

Mobile influence in the Indian travel industry

In India, a fifth (20%) of search queries for the hospitality industry come from mobile devices. Last year, this number was between 12 and 13%. Read more

Published in: http://www.tnooz.com

By: Karthick Prabu

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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