India is going to be a mobile-first country when it comes to the travel industry, says Siddharth Dabhade, head of industry, travel, for Google.
In a conference organized by Travelclick and IDeaS in India, Dabhade made an interesting presentation on the mobile influence in the Indian and US hospitality segment.
We have compiled key takeaway points below.
Mobile is here and now in India
In India, mobile adoption is higher not only in cities, but also in small towns.
Mobile is the best channel to reach people in the age range of 15-34. And, the reach in mobile is better than via television.
Indians spend about 72 minutes on mobile, this is by far the highest compared to any other medium/channel. At the current growth rate, mobile usage is expected to reach 310+ million by 2015.
India tops the list (among all countries across the globe) for usage of video and social media in mobile.
Mobile influence in the Indian travel industry
In India, a fifth (20%) of search queries for the hospitality industry come from mobile devices. Last year, this number was between 12 and 13%. Read more
Published in: http://www.tnooz.com
By: Karthick Prabu