Social Media for Franchises: Keep it Hyper-Local and Brand

More and more, consumers are engaging with brands on a local level and gaining enthusiasm for developing local connections with businesses they frequent. Adopting localized social media strategies makes sense for many hospitality companies; but for multi-unit brands, any effort to decentralize your social media strategy should be tempered by company-wide compliance standards.

When implementing a local social media engagement strategy, emphasizing consistency and compliance is vital for a multi-unit brand. Franchisees should be empowered to manage local accounts in a way that still provides consistency to the guest from one location to the next.
If you choose to develop a decentralized, local strategy for your brand, consider the following five tips for maintaining brand consistency across local social media accounts:

1. Establish a social media policy.
Create an official policy that all franchisees, managers and team members must follow when participating in any social medium on behalf of the brand. Include rules of engagement and guidelines for social media administrators that outline how they should communicate with your customers on social media. Make sure to implement necessary disciplinary measures to ensure policies are followed. Read more

Published in: http://hospitalitytechnology.edgl.com

By: Sandy D’Elosua

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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