In online travel booking, mobile isn’t all mobile

Consumers use smartphones and tablets in markedly different ways when researching and booking travel. So, therefore, separate strategies are needed to play to the distinct usages of each device.

It’s no secret that booking via smartphone and tablets is increasing every quarter. In a survey by eMarketer in 2012, 62% of consumers who booked travel online made at least one purchase via smartphone or tablet.

However, it’s important to make the point that smartphone and tablet should not be grouped together as “mobile”. The two devices have different use profiles and should be approached with distinct strategies.

When it comes to travel, pull smartphones in case of emergency

Let’s look at the smartphone usage. The smartphone is the mobile-in-the-world, last-minute device. Recent research suggests that customers are less likely to complete a transaction on a smartphone than on a PC or tablet.

However, when travelers do book with a smartphone, it’s overwhelmingly for a last-minute hotel booking.

Therefore the smartphone is largely transactional, and a great tool for booking when the traveler is already on the road, needs connectivity, and wants to, for example, extend a stay or change hotels. Read more

Published in: http://www.tnooz.com       By: Kurt Heinemann

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About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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