Hoteliers strive to move ahead of mobile curve

ATLANTA—The mobile phenomenon and bring-your-own-device movement is nothing new to the hotel industry, but the ways by which hotel technology experts are analyzing and building solutions is shifting.

It’s no longer OK to be reactive and simply clamor to offer guests more bandwidth, said speakers at Hotel Technology Next Generation’s annual North American conference in late February. Instead, today’s hotel information technology managers must think ahead of the curve and use guest mobilization as an opportunity to connect and monetize the guest.

Bob Friday, chief technology officer of Cisco Systems’ wireless networking group, said the industry is witnessing the collision of two worlds: mobile voice (cellular) and mobile data (Wi-Fi).

“Over the next two decades we are going to be on the mission to take all the traffic on the Internet and mobilize it. That’s a cause of pain for many in this room,” he told the audience of about 300.

The effect on hoteliers is substantial, he said. As coffee shops were once the expected “hot spot,” now hotels are looked at as a place where travelers should receive safe, reliable, inexpensive Internet access.

“You’re being asked to be a mobile operator and a service provider in your hotel,” Friday said. “Just like AT&T and Verizon, you’re being asked to provide services to your guests. That (digital subscriber line) is no longer adequate.” Read more

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By: Jason Q. Freed



About RezNext

RezNext is the world’s only true Real-Time Distribution Management Solution provider. It empowers hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. It is integrated with revenue management, operating intelligence and powered with reputation management insights. RezNext’s portfolio of offerings include Rate & Channel Manager, Revenue Management, Online Reputation Management, Website Designing and Web Booking Engine, Mobile solutions, Central Reservation System, Business Intelligence, Property Management System (PMS) two-way connect, GDS and OTA Interface and Loyalty & Feedback Management. Our growing range of solutions can be access by hospitality properties across market segment and size, such as independent hotels, chain hotels, business hotels, resorts, clubs, service and limited service apartments, spas, restaurants and others.
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