Heightened competition in a multi-channel environment, the pressing need for brand differentiation, and emerging market opportunities and challenges highlight strategic considerations that companies in the hospitality sector face in the evolving marketplace.
Looking to the year ahead, cautious optimism permeates the discussion. Travel, hospitality and leisure (THL) companies may have reason to be optimistic for renewed growth domestically, for the power of technology to transform the consumer experience and for the opportunity to capitalize on emerging market growth. Adam Weissenberg, vice chairman and U.S. THL leader, Deloitte LLP, shares his perspective on the THL industry, as well as some thoughts around managing and innovating in the face of strategic issues such as heightened competition and eroding consumer loyalty. Read more.
Published In: http://hotelmarketing.com